By 1991, the Pixies refused to film music videos for their singles. After a long debate with their record company in the United States — Elektra Records — the band relented and agree to film a video, as long as the song was done completely live. Peter Lubin, the A&R representative of Elektra at the time, later explained the situation:
By completely live that means full band, vocals, cameras roll, video’s done by the end of two minutes and 13 seconds. One take, that’s it. So those became the ground rules, that was the only way you were going to get a Pixies video for ‘Head On’ or anything else.